We’re very pleased to be able share this feedback from Steve Walton, Associate Director for Strategic Consultancy at AECOM Transportation (EMIA) in relation to 2019 Business Plan rich picture Crackerjack created earlier this year:
“Back in September 2018 AECOM’s Strategic Consultancy needed a way to visualise what we do. We wanted to find some way of explaining/demonstrating what we do, and more importantly – why we do it, to any new members of our team, whether that be Graduates, or Apprentices or even more experienced personnel coming to work for us for the first time. Business process, whilst key to growth and success, is not always the most exciting of topics to learn or be told, even when you are actively supporting progress. However we felt that something a little more dynamic was required to maximise inclusion and understanding in what we do. So we worked with John and came up with a way of selling the story of what we do and why, but in a more engaging and interesting way.
The idea behind our graphic was simple enough. It was to tell a story. The story was developed so that it aligned with the corporate objectives, and the tools we have available to us. The story forms a roadmap, explaining who we are as a team, what we are trying to achieve, our vison, our values and our clients – both current and future. The graphic provides us with the ability to demonstrate what we do, why we do it, who we do it for and the value it provides to AECOM. It helps people who maybe have not been in the business long, or even visitors to our team visualise the journey we take every day.
John’s creativity to be able to visualise process and objective was critical here. John has an ability to see things which we sometimes cant, but which are always there. His approach was not one of direction, but simply to bring our story to life through his artwork. John’s work has been recognised by the wider business, and I believe this could be the start of a positive collaboration between AECOM and Crackerjack Visual Thinking.”