Crackerjack Visual Thinking

Category: Organisational Development

  • Visualising complex product ecosystems

    Visualising complex product ecosystems

    Organisations like SAP, Siemens, and PTC offer comprehensive solution ecosystems that span multiple domains—PLM, simulation, digital twins, IoT, and more. While these solutions are powerful, they are also complex. As a result, many customers struggle to understand how the various tools relate to one another and, more importantly, how they align with their own operational challenges and transformation goals.

    The Communication Gap

    • Customers often focus on immediate problems and can’t always see how a broader platform approach addresses their needs.
    • Sales and product teams may describe capabilities from different angles, leading to inconsistent messaging.
    • Internal stakeholders may lack a shared view of how the offer is positioned for different markets or maturity levels.

    A Visual Thinking Approach

    Using a facilitated visual method—such as the creation of a rich picture—can help bridge the gap between technical solutions and customer understanding. A rich picture is a large, illustrative diagram that captures:

    • The customer’s operational environment and key challenges.
    • How different products or tools contribute to solving those challenges.
    • The broader transformation journey and how solutions align to that trajectory.
    • Dependencies, touchpoints, and contextual factors that are difficult to convey in text or slide decks.

    Benefits of this Approach

    • Customer Understanding: Provides a visual narrative that helps customers see where they fit and how the solution supports their goals.
    • Sales and Marketing Alignment: Offers a consistent, reusable asset that can guide strategic conversations and value positioning.
    • Internal Clarity: Acts as a reference point across teams—helping product, sales, and delivery functions align on message and intent.
    • Adaptability: Can be tailored by sector, persona, or maturity level to suit different engagement scenarios.

    Common Use Cases

    • Industry-specific product overviews.
    • Executive briefings and stakeholder workshops.
    • Onboarding tools for new clients or internal teams.
    • Strategic planning, partner enablement, or bid development.

     If you would like to explore how visual thinking can help you engage clients with your product, please contact us.

    #VisualThinking #CustomerEngagement #ComplexitySimplified #SolutionSelling #DigitalTransformation #TechMarketing #EnterpriseSoftware #StrategicAlignment #IndustrialSoftware #SystemsThinking #EngineeringDesign #CustomerSuccess #InnovationConsulting #VisualConsulting

  • Quick Guide to identifying the right Visual Thinking solution for your business needs

    Quick Guide to identifying the right Visual Thinking solution for your business needs

    A quick post to share our Quick Guide to identifying the right visual thinking solution for your business needs. Hope you find it helpful!

    Use our QUICK GUIDE below to identify the right visual thinking solutions for your needs…

    THE SUBJECT YOU WANT TO VISUALISE, COMMUNICATE AND ENGAGE PEOPLE WITH…CLICK ON THE LINKS TO LEARN OUT MORE ABOUT OUR VISUAL THINKING SOLUTIONS…
    Organisational / Business Vision >Rich Pictures | WHITEBOARD ANIMATIONS
    Organisational / Business Strategy >Rich Pictures | WHITEBOARD ANIMATIONS
    Culture and Values >Rich Pictures | WHITEBOARD ANIMATIONS
    Transformation and Change >Rich Pictures | WHITEBOARD ANIMATIONS
    Customer Engagement and Sales Presentations / Pitches >Rich Pictures | WHITEBOARD ANIMATIONS
    Induction and Onboarding >Rich Pictures | WHITEBOARD ANIMATIONS
    Health & Safety and Regulatory Compliance >Rich Pictures | WHITEBOARD ANIMATIONS
    Meetings, Events and Conferences >LIVE SCRIBING | GRAPHIC RECORDING | VISUAL FACILITATION | GRAPHIC FACILITATION
    People Development >PERSONAL VISIONS | Rich Pictures
    Leadership Development >PERSONAL VISIONS | Rich Pictures
    Visual Thinking Skills Development >SCRIBBLE LAB™ TRAINING

    We’d love to talk about your ideas and see if we can help you visualise them!

    Click on the button below and let’s start a conversation…

    CONTACT US
  • A quick infographic showing the practical business benefits of using visual thinking tools in your work

    A quick infographic showing the practical business benefits of using visual thinking tools in your work

    Visual thinking is a term that you may have heard of, but it isn’t always clear what practical business benefit can be derived from using visual thinking approaches in your work.

    To help with this confusion, I’ve put together this quick guide to the Visual Thinking Toolkit that describes how each tool can help you in your business and what the high level result of this approach will be. I hope you find it useful.

    click here To print or download a copy (no email address required!)

    John Ashton – Crackerjack Visual Thinking

    We’d love to talk about your ideas and see if we can help you visualise them!

    Click on the button below and let’s start a conversation…

    CONTACT US
  • THE THREE KEY ACTIVITIES REQUIRED TO SUCCESSFULLY ACHIEVE YOUR VISION ACROSS YOUR ORGANISATION

    THE THREE KEY ACTIVITIES REQUIRED TO SUCCESSFULLY ACHIEVE YOUR VISION ACROSS YOUR ORGANISATION

    Having a Vision and successfully achieving it requires three key activities: Communicating, Enabling and Embedding. In these short videos, I share my thoughts on the importance of having a joined-up approach to these key activities and the 3 Steps to successfully achieving your Vision.

    A joined-up approach is vital to achieving your Vision!

    In this introductory blog episode, I share my thoughts on the importance of having a joined-up approach to these key activities – and what can happen if you don’t!

    Step #1: Develop your Vision

    In this blog episode, I talk about how visualising your organisations Vision can improve communication, understanding and business performance. This is the all important first step to embedding your Vision!

    #2: Develop your People!

    In this blog episode, I talk about how aligning the skills, knowledge and behaviours of your people to your Vision is vital in enabling your Vision to be achieved.

    Step #3: Develop your Organisation

    In this blog episode, I talk about the importance of alining your systems, processes and organisational behaviours with your Vision to deliver a great customer experience and build trust in your organisation.

    COMING SOON – We will shortly be launching our new Achieving Your Vision members area on our website which will provide you with support, resources and guidance to help you successfully implement your Vision across your organisation. Click on the subscribe button below to keep up to date!

    If you would like to discuss how to successfully implement your Vision across your organisation, please call +44 (0)115 6483381 or contact us to discuss your requirements in more detail.

    John Ashton – Crackerjack Visual Thinking

  • Does your retail organisation have a clear vision for sales success this Christmas?

    Does your retail organisation have a clear vision for sales success this Christmas?

    Christmas is the month after next – don’t panic!!! Having a clear vision for sales success will help everyone in your organisation know what they need to do achieve your seasonal goals.

    Giving your people clarity about what they need to do at any time of year is important in the retail sector, but even more so when faced with the pressures and demands of the all important Christmas period.

    Whilst you will probably have your sourcing plans in place, ensuring that your manufacturing, supply chain, order fulfilment, support services and customer facing operations are aligned, joined-up and working effectively will remain a key challenge over the next few months.

    This is not only a matter of helping people understand their specific role in your organisation, but also helping them understand how their actions directly and indirectly impact on other people and processes involved upstream and downstream from them in your seasonal operations.

    Illustrating the vision for your organisations Christmas operations via a rich picture can be one of the most effective ways of aligning your people to your plans in the run up to this key trading period. This approach creates a shared understanding of what needs to be done, as well as helping people see how they can best support their colleagues across the organisation in achieving your seasonal trading goals.

    To talk more about creating a clear vision for sales success this Christmas, please call +44 (0)115 6483381 or contact us.

    John

    John Ashton – Founder of Crackerjack Visual Thinking

  • What do all of our clients have in common?

    What do all of our clients have in common?

    Our clients come from a wide variety of sectors and specialisms, yet they all have one thing in common; the desire to engage people with their work in as impactful, memorable, informative and visual way as possible.

    Helping people easily and clearly see the value and benefit of an organisation and its work (via rich pictures, graphic recording or whiteboard animation) serves a number of purposes:

    • For team members: ENGAGEMENT AND MOTIVATION. It helps them understand how the work they do day in and day out contributes to the organisations goals.
    • For leaders in the organisation: STRATEGY AND DIRECTION. It helps them to consider the bigger organisational picture in the decisions they make and the priorities they set for themselves and their teams.
    • For customers: UNDERSTANDING AND ENGAGEMENT. It helps them to see how the organisation operates, how it aligns with their values and how it will provide them with the product or service they require.

    Our clients use our images and animations as both standalone resources and often as part of a wider internal or external communication initiative.

    Another experience our clients have in common is that the more they use our illustrations and animations across their organisations, the better the shared understanding of their organisation becomes. This enables more effective conversations and meetings and, in turn, increases action and productivity – all of which are vital to achieving the organisations aims and objectives.

    You can read more about our clients experiences of working with Crackerjack Visual Thinking on our home page.

    To discuss how Crackerjack Visual Thinking could help your organisation engage people with your story and vision, please feel free to contact us for a no-obligation discussion.

    John Ashton – Founder of Crackerjack Visual Thinking

  • Latest client feedback re: ‘Our Strategy 2021-2026’ rich picture created for Oxford University Hospitals NHS Foundation Trust

    “Good Morning John,

    I hope you are well, apologies for the delay in sending this over, having now distributed the image you created for us to represent our NMAHP journey to excellence using our new 2021 – 2026 strategy I am delighted to say the feedback  I have received from colleagues has been very positive indeed.

    As per the original brief to create a pictorial reference / image for the strategy you have truly delivered!

    Colleagues have commented that this piece of work has helped them to simply explain and discuss our combined aims and objectives to continue to support our People our Patients and our Populations.

    On a personal note I have enjoyed working with you on this process as you know it has been a key objective to deliver this for Sam our Chief Nurse and the Trust and I believe we have succeeded!.

    Thanks again John / Crackerjack I am sure we will work together again soon.

    Kind regards,

    Mark”

    Mark Britton | Business Manager | CNO
    Oxford University Hospitals NHS Foundation Trust

    Click on the image above to view full size version
  • As the UK ‘unlocks’, it’s more important than ever to communicate a clear vision for your business

    As the UK ‘unlocks’, it’s more important than ever to communicate a clear vision for your business

    As the countries of the UK emerge from the latest lockdown and progress through their COVID roadmaps, many businesses are opening up for the first time in months and/or having to adapt to how their customers want to do business now that they are used to working in a virtual, working from home, socially distanced, culturally changed (?) world.

    The key question for me is how many of those businesses have taken the time to review their business vision (which maps out the fundamental way in which they operate and details what they are striving to achieve)?

    It’s easy to understand why, in the scramble to get income flowing again, many businesses will not take even an hour to review their vision. But they could well be missing out on identifying fundamental issues that could eventually lead to their businesses being uncompetitive in the new post-pandemic world.

    Realising that you are targeting the wrong customers, using the wrong channels to deliver products or services and using physical office/shop space in an inefficient way are examples of how taking the time to review your business vision can help guard against running your business in the same way as normal – when the ‘old normal’ potentially no longer exists!

    So please, take time to review your vision and make sure it is fit for the future (and not the future as you saw it 18 months ago).

    All the best,

    John
    Crackerjack Visual Thinking

    If you would like to discuss your organisations vision including how to develop and communicate it impactfully, please contact me and visit www.crackerjackvisualthinking.com

  • Achieving your organisation’s Vision: Develop your Organisation

    In this blog episode, I talk about the importance of alining your systems, processes and organisational behaviours with your Vision to deliver a great customer experience and build trust in your organisation.

    To discuss achieving your organisations vision in more detail, please do get in touch using the options below.

    Get in touch…

    Phone: +44 (0)115 6483381

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