We had 7 workstreams, over 50 initiatives, and a wide range of impacts across different functions. I wanted to communicate all of that in a way that felt different—something visual and engaging that would help people understand not just the scope of the change, but what it meant for them. That’s why I chose to go down the rich picture route with Crackerjack. The response across the business has been so positive, we’re now on our third picture!

What really stood out for me was how valuable the design process became in its own right. We started with a clear brief and a group of stakeholders, but as the creative conversations unfolded, we uncovered areas of our plan that needed a stronger narrative. That sparked some really productive discussions at board level and helped us get better alignment across the leadership team.

Over the course of developing the three pictures, I felt like John from Crackerjack really got to know us as a business. The creative ideas he brings always blow me away—we honestly don’t know how he does it! The details, the storytelling, the little touches that make it feel personal… they all bring the picture to life. And because he’s so open to feedback, many people feel there’s a little piece of them in the final result.

But the value didn’t stop there.

We’ve used the pictures in so many ways—running engagement sessions across the organisation, supporting senior leadership events, and building them into manager toolkits to help cascade our strategic priorities and the cultural shift we’re working towards.

And the impact?

After we launched our transformation picture, we saw a 10% uplift in engagement scores for ‘connection to our purpose’. It also created a real buzz—visitors still comment on it when they see it on the wall, and we even featured it on our press tour!

One of the key client stakeholders took the time to specifically feed back about how effective and useful the visual representation/rich picture was. A good result. Thanks, Simon.

The method by which Crackerjack engaged with us and elicited the information required to shape this visual output was extremely well crafted and fascinating to be part of.

John guided us patiently and professionally throughout the process and helped us articulate and break down the key aspects of our new platform solution supporting stakeholder and subject matter expert discussions to elicit the right information at the right level of detail. John listened carefully and focussed on genuinely understanding our business and the context for this task.

This resulted in a rich picture which skilfully encapsulates a very complex solution and presents it in a format which is easily consumable by and useful to both seasoned experts in our business as well as the layperson.

I would recommend both the use of a rich picture to convey complexity in a form which is easy to read and understand and most certainly recommend Crackerjack as the organisation to help achieve this.

We have commissioned Crackerjack now to take the rich picture and build a story based animation and narration around it – this is going extremely well and I have no doubt will turn out great with John’s guidance and expertise.

You were fast in understanding the context and translate to compelling visuals. In particular, I am impressed on how few iterations you needed to converge to the final version. I would highly recommend you to anyone who is in need of explaining something highly complex in a visual, almost story telling way. Thanks again four your contribution. Best, Mads.

Benefits are two-fold:

• They have helped to align our own internal storytelling and value proposition crafting.
• For customers, we can deliver more consistent storytelling and value propositioning using the ‘Crackerjack’s’.   

Working with you to create our ‘Crackerjack’s’ has helped us to define, agree and crystallise the stories we want to tell both internally and to our customers – which is not always easy without the help of someone to guide the process.

Thanks again,

Juha

We have a visually engaging output that we can use to walk client teams at every level through the future transformation journey.

John was extremely engaging to work with, quickly got up-to-speed with the detail and then facilitated the design process in a thoughtful and very creative way. He was also able to bring his knowledge from a comparable sector and apply it to the specific situation.

He had great attention to detail and took the time to work with us through various rounds of detailed changes until we had a final output we were all 100% happy with.

I would certainly use John again on our projects and highly recommend him to other clients.

He worked with the concepts we provided and communicated complex information in a way that’s creative, engaging, and easy to digest – exactly what we needed. Thank you, John.

John’s ability to listen to a large group, decipher what’s being said, and then create a visual representation from scratch is literally outstanding. Nothing is too much trouble and my stakeholders are extremely happy with their graphics.

I’d definitely recommend John and am looking forward to working with him in the future.