Helping you visualise change and transformation in your organisation

The value we offer is not just in the images we develop, but the journey we go on together to create them.

John Ashton - Founder of Crackerjack Visual Thinking
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We use facilitation, dialogue and visual thinking tools to help visualise change and transformation in public, private and non-profit organisations including...

What our clients say...

I've had the pleasure of working with John over the past 6 months where he's scoped and created amazing vision graphics for 3 of our central office functions at Travelodge. John's ability to listen to a large group, decipher what's being said, and then create a visual representation from scratch is literally outstanding. Nothing is too much trouble and my stakeholders are extremely happy with their graphics. I'd definitely recommend John and am looking forward to working with him in the future.
Paula Wessely
Paula WesselyManagement Development Lead | Travelodge UK
You saved us many £100k's with your visual thinking work on Aircraft Assembly Build. You turned what would have been 1000’s of pages of specifications in 6 languages into a series of simple animations.​
Mark ShawSupplier Quality Specialist | Aerospace Industry
I feel that our collaboration on visually describing how the Energy Island ecosystem could look was both fun and effective. You were fast in understanding the context and translate to compelling visuals. In particular, I am impressed on how few iterations you needed to converge to the final version. I would highly recommend you to anyone who is in need of explaining something highly complex in a visual, almost story telling way. Thanks again four your contribution. Best, Mads.
Mads Storgaard
Mads StorgaardSales Director | Dassult Systemes
Thanks to John’s help we now have the final piece of the jigsaw: a visually engaging output that we can use to walk client teams at every level through the future transformation journey.
Michael Seymour
Michael SeymourManaging Director | Ad Alta Consulting
Hi John. I have nothing to compare your service to as this was new to me, but I thought you were excellent. You listened to and took account of our (numerous) comments and feedback and reflected them brilliantly in the final design, producing a really engaging and balanced rich picture. I would definitely recommend your services.
Brendan Smith
Brendan SmithInterim Chief Finance and Information Officer
The 10 Year Vision rich picture will be an accessible reminder of what we are all about and what we are aiming to achieve. The visual works really well and encapsulates our strategy at a high level, giving everyone the wider context.
Becky Speight
Becky SpeightCEO | Woodland Trust
These rich pictures have become a foundation piece in our account based marketing programs. Not only do they look cool but they are a great way to tell your story in an engaging way. Working with John is always a pleasure too!
Kirsty Smith
Kirsty SmithProgram Marketing Senior Manager | Northern Europe | Dassault Systèmes
This guy is awesome.
Adrian Tuck
Adrian TuckFounder | FLIP2DIGITAL
John has a great knack at portraying a really complex story into an engaging visual that allows for easier understanding. His ability to digest a technical brief and display it in an engaging rich picture has been invaluable in the Dassault Systemes storytelling toolkit.
Evelyn Madden
Evelyn MaddenSenior Marketing Manager | Dassault Systemes
John’s approach, professionalism, and quality of work are excellent and I personally recommend John and ‘Crackerjack Visual Thinking’ to anyone looking for ways to communicate more effectively across the business. Thank you John.
David Hubbard
David HubbardManaging Director | Value Licensing
John has a fantastic ability to help teams articulate a vision and really draw out of the organisation what it is they are trying to achieve through listening to the conversations, and honing in on what really matters.
Louise Bull
Louise BullCommunications Director
We presented the whiteboard animation you produced at the meeting yesterday evening and had some very positive immediate feedback. People liked the different and more informal approach to this, and we are going to put it onto our website with other follow up materials next...
David Hall
David HallExecutive Director | Eastlight Community Homes
The end result is an animation that meets my aims of being able to share my story, in my words and with my animation, to potential clients and help them understand the concept of Talent Transfer. I would advocate this approach to all business owners who are looking to make an impact and want to try something different.
Dr Tracy Rea
Dr Tracy Rea Founder
John’s attention to detail shows in the resulting lifecycle and process graphics that have been extremely well received and we feel that together we have created rich pictures that will work hard for us for a long long time.
Sarah Fry
Sarah FryInstitue of Quarrying
John’s creativity to be able to visualise process and be objective was critical here. John has an ability to see things which we sometimes can't, but which are always there. His approach was not one of direction, but simply to bring our story to life through his artwork.
Steve Walton
Steve WaltonAECOM
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Visualising change and transformation increases your chance of success by 42%*

John Ashton - Founder of Crackerjack Visual Thinking

*Based on research by Dr. Gail Matthews, Dominican University, California

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Our visual change toolkit includes...

Rich Pictures

Rich Pictures provide vision, direction and understanding for people going through change or transformation. Collaborative design processes ensure that our rich pictures engage and inspire!

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Whiteboard Animations

Deliberately simple yet highly impactful, whiteboard animations build-up stories and guide people around the narrative at a pace that enables understanding and maintains engagement.

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Visual Facilitation

Combining facilitation with the power of visual thinking enables people to collaborate and share ideas quickly and effectively, unlocking real creativity and productivity in your meetings.

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Live Scribing

Live Scribing is the creation of an image that provides you with a visual record of a meeting or event. Created in real-time, the image captures key messages, concepts and discussions as they happen.

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Business Visioning Workshops

Do want to help your team understand the purpose of your business, what needs to change and what your future business looks like? Our Business Visioning Workshops are what you are looking for! 

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Visual Skills Training

Our Visual Thinking Skills Training is designed to help you explore and develop the skills you need to use the power of Visual Thinking in your own work.

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Our latest Blog posts

Choice Support Digital Transformation Vision
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Choice Support digital transformation rich picture

Crackerjack was pleased to be asked to create a rich picture communicating key messages relating to a digital transformation programme at Choice Support (a social care charity working across much of England to provide the best possible support to people with learning disabilities, autism and mental health needs).

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April 5, 2023 No Comments
Exertis
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Crackerjack working with Exertis

Crackerjack is pleased to be working with our new client Exertis (one of the UK&I’s largest and fastest growing technology distribution and specialist service providers) to develop a rich picture that will help them communicate and engage people with a story about progress and development across their organisation.

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April 4, 2023 No Comments
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