We are your strategic visual thinking partner, turning complex ideas and strategies into powerful visual narratives.
We saw a 10% uplift in engagement from just one rich picture!
Ali Phillips | Head of Business Change | Exertis
What is visual strategy consultancy?
Strategic visual thinking supports leadership teams in planning transformation, enhancing B2B sales conversations, and aligning internal communications around a shared vision.
Combining our unique Crackerjack Visioning Process™, Crackerjack Visual Sprints™ and the creation of high-quality rich pictures, we unleash the power of creativity and visual storytelling into your organisation!
Who we work with
We are lucky enough to have worked across a wide variety of sectors and industries with clients including:
Why Invest in a Rich Picture?
At Crackerjack Visual Thinking, a rich picture is never just a drawing. It’s a strategic communication tool designed to simplify complexity, accelerate alignment, and create lasting clarity across your organisation.
We specialise in turning ambitious strategies, messy transformations, and multifaceted change programmes into powerful visual stories that people can immediately understand — and act on.
More Than a Picture — It’s a Process
Each rich picture is built through a carefully guided process that includes:
- Facilitated co-creation to uncover the real story behind the strategy
- Visual synthesis of complex systems, culture, and behaviours
- Stakeholder engagement through participatory design
- A final deliverable that captures your vision in a format that’s ready to be shared, used, and remembered
Built for Reuse and Engagement
You don’t just receive an image. You gain:
- A high-impact visual map tailored to your organisation
- A presentation-ready version that builds your image in a structured, layered animation that is designed to engage stakeholders
- A tool that can be used in workshops, boardrooms, town halls, onboarding, and more
Rich pictures are reusable, adaptable, and built to support your message for months — even years — to come.
Designed for Leaders, Teams and Transformation
Our clients use rich pictures to:
- Communicate strategic direction with clarity and confidence
- Surface hidden risks and unspoken assumptions
- Engage teams in change and transformation
- Support leadership presentations, briefings and stakeholder engagement
If your work involves navigating complexity, aligning people, or delivering change — we can help you make it visible.
Ready to Visualise Your Big Picture?
Let’s talk about how a Crackerjack rich picture could bring your vision to life.
Get in touch today.
The Crackerjack Visioning Process™
The Crackerjack Visioning Process™ sparked great board-level conversations we didn’t expect.
We combine the elements of consultancy, facilitation and visual thinking tools (graphic facilitation, rich picture illustrations and visual storytelling) into our unique Crackerjack Visioning Process™. This makes us uniquely placed to drive innovation and engagement in your organisation.
The value we offer is not just in the images we develop, but the journey we go on together to create them.
John Ashton | Founder of Crackerjack Visual Thinking
Let’s visualise something great together!
We’d love to explore with you how our visual strategy consultancy approach and the Crackerjack Visioning Process™ could help you with your transformation programme, B2B sales engagement conversations or internal comms initiatives.
Call us on +44 (0)115 6483381 or use the form below to get in touch. We look forward to exploring your ideas…
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