As the countries of the UK emerge from the latest lockdown and progress through their COVID roadmaps, many businesses are opening up for the first time in months and/or having to adapt to how their customers want to do business now that they are used to working in a virtual, working from home, socially distanced, culturally changed (?) world.

The key question for me is how many of those businesses have taken the time to review their business vision (which maps out the fundamental way in which they operate and details what they are striving to achieve)?

It’s easy to understand why, in the scramble to get income flowing again, many businesses will not take even an hour to review their vision. But they could well be missing out on identifying fundamental issues that could eventually lead to their businesses being uncompetitive in the new post-pandemic world.

Realising that you are targeting the wrong customers, using the wrong channels to deliver products or services and using physical office/shop space in an inefficient way are examples of how taking the time to review your business vision can help guard against running your business in the same way as normal – when the ‘old normal’ potentially no longer exists!

So please, take time to review your vision and make sure it is fit for the future (and not the future as you saw it 18 months ago).

All the best,

Crackerjack Visual Thinking

If you would like to discuss your organisations vision including how to develop and communicate it impactfully, please contact me and visit

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