Crackerjack Visual Thinking

Category: Customer experience

  • Visualising complex product ecosystems

    Visualising complex product ecosystems

    Organisations like SAP, Siemens, and PTC offer comprehensive solution ecosystems that span multiple domains—PLM, simulation, digital twins, IoT, and more. While these solutions are powerful, they are also complex. As a result, many customers struggle to understand how the various tools relate to one another and, more importantly, how they align with their own operational challenges and transformation goals.

    The Communication Gap

    • Customers often focus on immediate problems and can’t always see how a broader platform approach addresses their needs.
    • Sales and product teams may describe capabilities from different angles, leading to inconsistent messaging.
    • Internal stakeholders may lack a shared view of how the offer is positioned for different markets or maturity levels.

    A Visual Thinking Approach

    Using a facilitated visual method—such as the creation of a rich picture—can help bridge the gap between technical solutions and customer understanding. A rich picture is a large, illustrative diagram that captures:

    • The customer’s operational environment and key challenges.
    • How different products or tools contribute to solving those challenges.
    • The broader transformation journey and how solutions align to that trajectory.
    • Dependencies, touchpoints, and contextual factors that are difficult to convey in text or slide decks.

    Benefits of this Approach

    • Customer Understanding: Provides a visual narrative that helps customers see where they fit and how the solution supports their goals.
    • Sales and Marketing Alignment: Offers a consistent, reusable asset that can guide strategic conversations and value positioning.
    • Internal Clarity: Acts as a reference point across teams—helping product, sales, and delivery functions align on message and intent.
    • Adaptability: Can be tailored by sector, persona, or maturity level to suit different engagement scenarios.

    Common Use Cases

    • Industry-specific product overviews.
    • Executive briefings and stakeholder workshops.
    • Onboarding tools for new clients or internal teams.
    • Strategic planning, partner enablement, or bid development.

     If you would like to explore how visual thinking can help you engage clients with your product, please contact us.

    #VisualThinking #CustomerEngagement #ComplexitySimplified #SolutionSelling #DigitalTransformation #TechMarketing #EnterpriseSoftware #StrategicAlignment #IndustrialSoftware #SystemsThinking #EngineeringDesign #CustomerSuccess #InnovationConsulting #VisualConsulting

  • Engage your customers during the sales process with a Rich Picture

    Engage your customers during the sales process with a Rich Picture

    Over the last couple of years, Crackerjack Visual Thinking has been working with clients to support their sales processes by creating bespoke rich pictures showing how their products and services align with their existing and potential customers needs.

    Rich pictures help customers ‘see’ how our clients products and services fit into their customers world (with its complexity, challenges and opportunities) and will help them achieve their aims and objectives. This results in:

    • Customers understanding how my clients products and services will benefit their business.
    • More effective conversations between my clients and their customers due to having a rich picture image to talk through and explore together.
    • Customers appreciating the investment and time my clients have taken in preparing the bespoke rich picture for the sales meeting. It demonstrates my clients commitment to wanting to understand their customers needs on a deeper level.

    Following successful sales outcomes with their customers, the multiple benefits of rich pictures during the sales process have led clients to adapt this visual thinking approach into their sales processes. We look forward to continuing to support them in achieving successful sales over the coming years.

    John Ashton – Crackerjack Visual Thinking

    We’d love to talk about your ideas and see if we can help you visualise them!

    Click on the button below and let’s start a conversation…

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  • CRACKERJACK VISUAL THINKING CREATES EASTLIGHT HOMES 2021 AGM ‘VALUE FOR MONEY JOURNEY’ WHITEBOARD ANIMATION

    CRACKERJACK VISUAL THINKING CREATES EASTLIGHT HOMES 2021 AGM ‘VALUE FOR MONEY JOURNEY’ WHITEBOARD ANIMATION

    Crackerjack Visual Thinking was recently asked by David Hall, Eastlight Homes Executive Director for Resources, to create a whiteboard animation to support the finance section of Eastlight’s 2021 Annual General Meeting.

    The brief was to create an engaging, informative and fun animation that provided an overview of how Eastlight provides value for money for its customers. David has kindly agreed to let us share the ‘Value for Money Journey’ animation below which takes people “along a road very near you”…

    Eastlight Homes AGM 2021 Value for Money Journey Whiteboard Animation

    After the event, we asked David how the animation had been received by the AGM audience and his answer was:

    “Very well.  We presented the animation at the meeting yesterday evening and had some very positive immediate feedback. People liked the different and more informal approach to this subject and we are going to put it onto our website.”

    David Hall | Executive Director Resources | Eastlight Homes

    This was great to hear and we’re really pleased that the animation will provide on-going value via Eastlight’s website (in addition to the original aim of creating the animation for use at Eastlight’s AGM).

    If your business would benefit from telling a story via a Whiteboard Animation, please call +44 (0)115 6483381 or contact us to discuss your requirements in more detail.

    John Ashton – Crackerjack Visual Thinking

  • Creating your organisations vision for 2022 (now is the time!)

    Creating your organisations vision for 2022 (now is the time!)

    With just under 3 months to go before 2022, have you got a clear idea of your vision for 2022? If not, now is the time to create that vision and begin sharing it with your people!

    For various reasons, many organisations only begin planning for the new year ahead a month or two after it has begun! That’s a couple of months where people may not have the clarity or direction they need to lay the foundations for a successful year ahead.

    Creating a clear vision for 2022 ahead of time allows people to prepare themselves, their teams and their organisations ready for the start of the New Year. Investing time and resource into creating your vision now will pay dividends (metaphorical and literal!) in the coming year.

    To discuss how best to visualise your vision for 2022, please do give us a call on +44 (0)115 6483381 or contact us.

    John

    John Ashton – Founder of Crackerjack Visual Thinking

  • Does your retail organisation have a clear vision for sales success this Christmas?

    Does your retail organisation have a clear vision for sales success this Christmas?

    Christmas is the month after next – don’t panic!!! Having a clear vision for sales success will help everyone in your organisation know what they need to do achieve your seasonal goals.

    Giving your people clarity about what they need to do at any time of year is important in the retail sector, but even more so when faced with the pressures and demands of the all important Christmas period.

    Whilst you will probably have your sourcing plans in place, ensuring that your manufacturing, supply chain, order fulfilment, support services and customer facing operations are aligned, joined-up and working effectively will remain a key challenge over the next few months.

    This is not only a matter of helping people understand their specific role in your organisation, but also helping them understand how their actions directly and indirectly impact on other people and processes involved upstream and downstream from them in your seasonal operations.

    Illustrating the vision for your organisations Christmas operations via a rich picture can be one of the most effective ways of aligning your people to your plans in the run up to this key trading period. This approach creates a shared understanding of what needs to be done, as well as helping people see how they can best support their colleagues across the organisation in achieving your seasonal trading goals.

    To talk more about creating a clear vision for sales success this Christmas, please call +44 (0)115 6483381 or contact us.

    John

    John Ashton – Founder of Crackerjack Visual Thinking

  • What do all of our clients have in common?

    What do all of our clients have in common?

    Our clients come from a wide variety of sectors and specialisms, yet they all have one thing in common; the desire to engage people with their work in as impactful, memorable, informative and visual way as possible.

    Helping people easily and clearly see the value and benefit of an organisation and its work (via rich pictures, graphic recording or whiteboard animation) serves a number of purposes:

    • For team members: ENGAGEMENT AND MOTIVATION. It helps them understand how the work they do day in and day out contributes to the organisations goals.
    • For leaders in the organisation: STRATEGY AND DIRECTION. It helps them to consider the bigger organisational picture in the decisions they make and the priorities they set for themselves and their teams.
    • For customers: UNDERSTANDING AND ENGAGEMENT. It helps them to see how the organisation operates, how it aligns with their values and how it will provide them with the product or service they require.

    Our clients use our images and animations as both standalone resources and often as part of a wider internal or external communication initiative.

    Another experience our clients have in common is that the more they use our illustrations and animations across their organisations, the better the shared understanding of their organisation becomes. This enables more effective conversations and meetings and, in turn, increases action and productivity – all of which are vital to achieving the organisations aims and objectives.

    You can read more about our clients experiences of working with Crackerjack Visual Thinking on our home page.

    To discuss how Crackerjack Visual Thinking could help your organisation engage people with your story and vision, please feel free to contact us for a no-obligation discussion.

    John Ashton – Founder of Crackerjack Visual Thinking

  • As the UK ‘unlocks’, it’s more important than ever to communicate a clear vision for your business

    As the UK ‘unlocks’, it’s more important than ever to communicate a clear vision for your business

    As the countries of the UK emerge from the latest lockdown and progress through their COVID roadmaps, many businesses are opening up for the first time in months and/or having to adapt to how their customers want to do business now that they are used to working in a virtual, working from home, socially distanced, culturally changed (?) world.

    The key question for me is how many of those businesses have taken the time to review their business vision (which maps out the fundamental way in which they operate and details what they are striving to achieve)?

    It’s easy to understand why, in the scramble to get income flowing again, many businesses will not take even an hour to review their vision. But they could well be missing out on identifying fundamental issues that could eventually lead to their businesses being uncompetitive in the new post-pandemic world.

    Realising that you are targeting the wrong customers, using the wrong channels to deliver products or services and using physical office/shop space in an inefficient way are examples of how taking the time to review your business vision can help guard against running your business in the same way as normal – when the ‘old normal’ potentially no longer exists!

    So please, take time to review your vision and make sure it is fit for the future (and not the future as you saw it 18 months ago).

    All the best,

    John
    Crackerjack Visual Thinking

    If you would like to discuss your organisations vision including how to develop and communicate it impactfully, please contact me and visit www.crackerjackvisualthinking.com

  • Achieving your organisation’s Vision: Develop your Organisation

    In this blog episode, I talk about the importance of alining your systems, processes and organisational behaviours with your Vision to deliver a great customer experience and build trust in your organisation.

    To discuss achieving your organisations vision in more detail, please do get in touch using the options below.

    Get in touch…

    Phone: +44 (0)115 6483381

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  • Achieving your organisation’s Vision: Develop your People

    In this blog episode, I talk about how aligning the skills, knowledge and behaviours of your people to your Vision is vital in enabling your Vision to be achieved.

    To discuss achieving your organisations vision in more detail, please do get in touch using the options below.

    Get in touch…

    Phone: +44 (0)115 6483381

    ← Back

    Thank you for your response. ✨