Over the last couple of years, Crackerjack Visual Thinking has been working with clients to support their sales processes by creating bespoke rich pictures showing how their products and services align with their existing and potential customers needs.
Rich pictures help customers ‘see’ how our clients products and services fit into their customers world (with its complexity, challenges and opportunities) and will help them achieve their aims and objectives. This results in:
- Customers understanding how my clients products and services will benefit their business.
- More effective conversations between my clients and their customers due to having a rich picture image to talk through and explore together.
- Customers appreciating the investment and time my clients have taken in preparing the bespoke rich picture for the sales meeting. It demonstrates my clients commitment to wanting to understand their customers needs on a deeper level.
Following successful sales outcomes with their customers, the multiple benefits of rich pictures during the sales process have led clients to adapt this visual thinking approach into their sales processes. We look forward to continuing to support them in achieving successful sales over the coming years.
John Ashton – Crackerjack Visual Thinking