Crackerjack on camera! #visualthinking


Hope you’re having a good summer. I’m back in the studio after a couple of weeks holiday down in Devon. It’s great to back – but I wish I could nip down to the beach for a bit of bodyboarding! Tricky when I’m sitting in the middle of the UK about as far from the sea as it’s possible to be in this country!


I had a great day yesterday working on whiteboard animation for Oxford Medical Illustration (OMI). I drew a number of different images directly onto the whiteboard and this was filmed in full 4K high-resolution. The studio had the lighting set up to minimise shadows and reflections. Here’s a picture of the studio set-up:

OMI Studio

The outputs from the session will now be used as part of an internal communications campaign and be combined with a number ‘talking heads’ videos. We hope to be able to share elements of the whiteboard animation with you shortly.

To discuss how whiteboard animation can help you communicate ideas to your people, please contact us.

Working with the Weetabix On The Go Team #visualthinking

I spent yesterday with the Weetabix On The Go team at their office at Weetabix HQ in Northamptonshire. I’m helping them to visualise their teams amazing journey from internal Weetabix start-up to the UKs #1 breakfast drink. The starting point for this work is to identify the special ‘ingredients’ that have helped them to become a super-successful team and business. Now on with creating the rich picture to help them tell their story!

Don’t take our word for it! Here’s the latest client feedback about working with Crackerjack Visual Thinking #engage #communicate #visualise

We’ve just received the following feedback from Chris Henderson, Founder of One Third More about the work we’ve recently undertaken for him:

“I commissioned John Ashton of Crackerjack Visual Thinking to create a rich picture and hand-drawn animation of the key themes I explore in my book ‘Jump!: Deliver astonishing results by unleashing your leadership team’. John worked with me to understand the key messages I wanted to communicate and developed a metaphor and storyboard that visualised the story I wanted to tell. The rich picture and animation are excellent and give me two valuable resources that I can share with clients, use in presentations and display on my website. I found working with John to be both thought provoking and supportive and look forward to working with him again on future projects.”

Chris Henderson | Founder of One Third More

Here’s the rich picture we created for Chris. Click on the image to see the hand-drawn animation:


To find out more about our work, please contact us

Institute of Quarrying (@IQ_UK) ask Crackerjack #VisualThinking to create rich pictures to help #engage people with the world of #quarrying

We’re very pleased to share that the Institute of Quarrying (IQ) have asked us to create two rich pictures to engage people in the world of quarrying. The rich pictures will visualise the life-cycle of a quarry and the processes and job roles involved in quarrying.

The rich pictures will used for a variety of purposes including induction, training, communications and awareness raining activity.

Excitingly, the rich pictures will be also be displayed near the IQs QuarryGarden at the first ever RHS Chatsworth Flower Show being held in June 2017.

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Quarry Garden (picture courtesy of the Institute of Quarrying)

We look forward to working with the IQ again on this project and also wish the IQ “Happy Birthday” as they celebrate their centenary this year!

To find out more about our work, please CONTACT US

Variety is the spice of [#visualthinking] life! #communicate #think #engage

It’s been a bit quiet here on the blog over the last few weeks as we’ve been working on a variety of new projects. Variety is definitely the right word as over the last couple of weeks we’ve been involved in:

  • Developing a hand-drawn animation to help people better understand the UK Power Network

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  • Helping to capture how care services can be better designed for those with dementia and other cognitive conditions


  • Developing a hand-drawn animation to raise awareness of health and safety across a large multi-national aerospace organisation…
  • Developing a rich of picture of how a ‘Model Hospital‘ operates…
  • Working with a senior team to visualise what a great place to work looks like…


This variety demonstrates how visual thinking approaches can successfully help all types of organisations to have better conversations and share ideas and information more effectively.

To discuss how visual thinking could help your organisation, please CONTACT US

Interflora and Central Manchester University Hospitals NHS Foundation Trust choose Crackerjack to help visualise their thinking #visualthinking

Crackerjack Visual Thinking is really pleased to share that Interflora and Central Manchester University Hostpitals NHS Foundation Trust have both asked us to help them visualise their thinking.

We’ll be providing the full range of visual thinking services including graphic facilitation and rich picture creation to these new clients.

We’re really looking forward to working with both of these organisations and helping them use visual thinking to communicate important information and engage their people over the next few months.

To find out how Crackerjack Visual Thinking can help you, please CONTACT US.

Half term school holidays – the perfect time to practise your drawing! #visualthinking #communicate #engage #draw

In the UK, it’s the half term holidays for many schools and many of you may be taking a few days off to spend time with your kids.

Although there are many things that take up children’s attention during the holidays, (from sports activities to X-Boxes), in my experience kids still really enjoy drawing. A blank piece of paper and some felt-tip pens allow them to be creative and share their ideas (whether it’s Star Wars inspired picture, a fairy story or a new monster from their own imagination!).

So why not get involved too and practise your own drawing skills whilst also spending some quality time with the kids! From simply helping them finish one of their drawings through to having a full-on family drawing competition (e.g. who can create the best monster…), the practise will help develop your own drawing skill and confidence.

And then of course you can put these skills to use back in the your workplace and sketch out ideas (maybe not monsters or fairies!) to share your thinking with colleagues more quickly and effectively.

Remember, drawing your ideas is not childish – it’s the smart way to share information!

To find out more about visual thinking and drawing your ideas, please CONTACT US.