Crackerjack Visual Thinking

Tag: communicate

  • Great feedback from Domestic & General

    Great feedback from Domestic & General

    Really pleased to receive the following feedback from Mathew Scoines, Programme Director at Domestic & General, about a rich picture project recently completed for him:

    Crackerjack was brought into Domestic and General to help us visually represent an extremely complex new platform via an easily consumable and readable ‘rich picture’.  The process was led by John from Crackerjack who achieved this remit and delivered a service and outcome beyond our expectations.  The method by which Crackerjack engaged with us and elicited the information required to shape this visual output was extremely well crafted and fascinating to be part of.  

    John guided us patiently and professionally throughout the process and helped us articulate and break down the key aspects of our new platform solution supporting stakeholder and subject matter expert discussions to elicit the right information at the right level of detail.  John listened carefully and focussed on genuinely understanding our business and the context for this task.  This resulted in a rich picture which skilfully encapsulates a very complex solution and presents it in a format which is easily consumable by and useful to both seasoned experts in our business as well as the layperson.   

     I would recommend both the use of a rich picture to convey complexity in a form which is easy to read and understand and most certainly recommend Crackerjack as the organisation to help achieve this.

     We have commissioned Crackerjack now to take the rich picture and build a story based animation and narration around it – this is going extremely well and I have no doubt will turn out great with John’s guidance and expertise.

     Mathew Scoines

    Programme Director

    Domestic and General

  • Whiteboard Animation – 1 minute overview

    Whiteboard Animation – 1 minute overview

    STORIES SHARED…

    Whiteboard animation is ideal for bringing extra energy and impact to communicating ideas and stories to your people.

    Eastlight Community Homes Value for Money Whiteboard Animation

    Deliberately simple in their approach, yet highly impactful, whiteboard animations build-up stories and guide people around the narrative at a pace that enables understanding and maintains engagement. Voiceovers, music, sound effects and motion add further layers of engagement to the experience.

    WHAT THE PROCESS INCLUDES:

    • Scoping session.
    • Storyboarding.
    • An iterative design process.
    • Music and VoiceOver (where required).
    • Full feedback and sense-checking phase with stakeholders and a cross-section of your target audience.

    RESULT: You have an impactful animation that be shared across your multi-media channels including websites and social media feeds.

    We’d love to talk about your ideas and see if we can help you visualise them!

    Click on the button below and let’s start a conversation…

    CONTACT US
  • THE THREE KEY ACTIVITIES REQUIRED TO SUCCESSFULLY ACHIEVE YOUR VISION ACROSS YOUR ORGANISATION

    THE THREE KEY ACTIVITIES REQUIRED TO SUCCESSFULLY ACHIEVE YOUR VISION ACROSS YOUR ORGANISATION

    Having a Vision and successfully achieving it requires three key activities: Communicating, Enabling and Embedding. In these short videos, I share my thoughts on the importance of having a joined-up approach to these key activities and the 3 Steps to successfully achieving your Vision.

    A joined-up approach is vital to achieving your Vision!

    In this introductory blog episode, I share my thoughts on the importance of having a joined-up approach to these key activities – and what can happen if you don’t!

    Step #1: Develop your Vision

    In this blog episode, I talk about how visualising your organisations Vision can improve communication, understanding and business performance. This is the all important first step to embedding your Vision!

    #2: Develop your People!

    In this blog episode, I talk about how aligning the skills, knowledge and behaviours of your people to your Vision is vital in enabling your Vision to be achieved.

    Step #3: Develop your Organisation

    In this blog episode, I talk about the importance of alining your systems, processes and organisational behaviours with your Vision to deliver a great customer experience and build trust in your organisation.

    COMING SOON – We will shortly be launching our new Achieving Your Vision members area on our website which will provide you with support, resources and guidance to help you successfully implement your Vision across your organisation. Click on the subscribe button below to keep up to date!

    If you would like to discuss how to successfully implement your Vision across your organisation, please call +44 (0)115 6483381 or contact us to discuss your requirements in more detail.

    John Ashton – Crackerjack Visual Thinking

  • CRACKERJACK VISUAL THINKING CREATES EASTLIGHT HOMES 2021 AGM ‘VALUE FOR MONEY JOURNEY’ WHITEBOARD ANIMATION

    CRACKERJACK VISUAL THINKING CREATES EASTLIGHT HOMES 2021 AGM ‘VALUE FOR MONEY JOURNEY’ WHITEBOARD ANIMATION

    Crackerjack Visual Thinking was recently asked by David Hall, Eastlight Homes Executive Director for Resources, to create a whiteboard animation to support the finance section of Eastlight’s 2021 Annual General Meeting.

    The brief was to create an engaging, informative and fun animation that provided an overview of how Eastlight provides value for money for its customers. David has kindly agreed to let us share the ‘Value for Money Journey’ animation below which takes people “along a road very near you”…

    Eastlight Homes AGM 2021 Value for Money Journey Whiteboard Animation

    After the event, we asked David how the animation had been received by the AGM audience and his answer was:

    “Very well.  We presented the animation at the meeting yesterday evening and had some very positive immediate feedback. People liked the different and more informal approach to this subject and we are going to put it onto our website.”

    David Hall | Executive Director Resources | Eastlight Homes

    This was great to hear and we’re really pleased that the animation will provide on-going value via Eastlight’s website (in addition to the original aim of creating the animation for use at Eastlight’s AGM).

    If your business would benefit from telling a story via a Whiteboard Animation, please call +44 (0)115 6483381 or contact us to discuss your requirements in more detail.

    John Ashton – Crackerjack Visual Thinking

  • As the UK ‘unlocks’, it’s more important than ever to communicate a clear vision for your business

    As the UK ‘unlocks’, it’s more important than ever to communicate a clear vision for your business

    As the countries of the UK emerge from the latest lockdown and progress through their COVID roadmaps, many businesses are opening up for the first time in months and/or having to adapt to how their customers want to do business now that they are used to working in a virtual, working from home, socially distanced, culturally changed (?) world.

    The key question for me is how many of those businesses have taken the time to review their business vision (which maps out the fundamental way in which they operate and details what they are striving to achieve)?

    It’s easy to understand why, in the scramble to get income flowing again, many businesses will not take even an hour to review their vision. But they could well be missing out on identifying fundamental issues that could eventually lead to their businesses being uncompetitive in the new post-pandemic world.

    Realising that you are targeting the wrong customers, using the wrong channels to deliver products or services and using physical office/shop space in an inefficient way are examples of how taking the time to review your business vision can help guard against running your business in the same way as normal – when the ‘old normal’ potentially no longer exists!

    So please, take time to review your vision and make sure it is fit for the future (and not the future as you saw it 18 months ago).

    All the best,

    John
    Crackerjack Visual Thinking

    If you would like to discuss your organisations vision including how to develop and communicate it impactfully, please contact me and visit www.crackerjackvisualthinking.com

  • Achieving your organisation’s Vision: Develop your Organisation

    In this blog episode, I talk about the importance of alining your systems, processes and organisational behaviours with your Vision to deliver a great customer experience and build trust in your organisation.

    To discuss achieving your organisations vision in more detail, please do get in touch using the options below.

    Get in touch…

    Phone: +44 (0)115 6483381

    ← Back

    Thank you for your response. ✨

  • Achieving your organisation’s Vision: Develop your People

    In this blog episode, I talk about how aligning the skills, knowledge and behaviours of your people to your Vision is vital in enabling your Vision to be achieved.

    To discuss achieving your organisations vision in more detail, please do get in touch using the options below.

    Get in touch…

    Phone: +44 (0)115 6483381

    ← Back

    Thank you for your response. ✨

  • Achieving your organisation’s Vision: Develop your Vision

    In this blog episode, I talk about how visualising your organisations Vision can improve communication, understanding and business performance.

    To discuss achieving your organisations vision in more detail, please do get in touch using the options below.

    Get in touch…

    Phone: +44 (0)115 6483381

    ← Back

    Thank you for your response. ✨

  • Achieving your organisation’s Vision: A joined-up approach is vital!

    Having a Vision and then successfully achieving it requires a coordinated approach focusing on three key activities: Communicating, Enabling and Embedding. In this blog episode, I share my thoughts on the importance ensuring you have a joined-up approach to these key activities (and what can happen if you don’t!):

    To discuss achieving your organisations vision in more detail, please do get in touch using the options below.

    Get in touch…

    Phone: +44 (0)115 6483381

    ← Back

    Thank you for your response. ✨