Tag: impact

  • What do all of our clients have in common?

    What do all of our clients have in common?

    Our clients come from a wide variety of sectors and specialisms, yet they all have one thing in common; the desire to engage people with their work in as impactful, memorable, informative and visual way as possible.

    Helping people easily and clearly see the value and benefit of an organisation and its work (via rich pictures, graphic recording or whiteboard animation) serves a number of purposes:

    • For team members: ENGAGEMENT AND MOTIVATION. It helps them understand how the work they do day in and day out contributes to the organisations goals.
    • For leaders in the organisation: STRATEGY AND DIRECTION. It helps them to consider the bigger organisational picture in the decisions they make and the priorities they set for themselves and their teams.
    • For customers: UNDERSTANDING AND ENGAGEMENT. It helps them to see how the organisation operates, how it aligns with their values and how it will provide them with the product or service they require.

    Our clients use our images and animations as both standalone resources and often as part of a wider internal or external communication initiative.

    Another experience our clients have in common is that the more they use our illustrations and animations across their organisations, the better the shared understanding of their organisation becomes. This enables more effective conversations and meetings and, in turn, increases action and productivity – all of which are vital to achieving the organisations aims and objectives.

    You can read more about our clients experiences of working with Crackerjack Visual Thinking on our home page.

    To discuss how Crackerjack Visual Thinking could help your organisation engage people with your story and vision, please feel free to contact us for a no-obligation discussion.

    John Ashton – Founder of Crackerjack Visual Thinking

  • As the UK ‘unlocks’, it’s more important than ever to communicate a clear vision for your business

    As the UK ‘unlocks’, it’s more important than ever to communicate a clear vision for your business

    As the countries of the UK emerge from the latest lockdown and progress through their COVID roadmaps, many businesses are opening up for the first time in months and/or having to adapt to how their customers want to do business now that they are used to working in a virtual, working from home, socially distanced, culturally changed (?) world.

    The key question for me is how many of those businesses have taken the time to review their business vision (which maps out the fundamental way in which they operate and details what they are striving to achieve)?

    It’s easy to understand why, in the scramble to get income flowing again, many businesses will not take even an hour to review their vision. But they could well be missing out on identifying fundamental issues that could eventually lead to their businesses being uncompetitive in the new post-pandemic world.

    Realising that you are targeting the wrong customers, using the wrong channels to deliver products or services and using physical office/shop space in an inefficient way are examples of how taking the time to review your business vision can help guard against running your business in the same way as normal – when the ‘old normal’ potentially no longer exists!

    So please, take time to review your vision and make sure it is fit for the future (and not the future as you saw it 18 months ago).

    All the best,

    John
    Crackerjack Visual Thinking

    If you would like to discuss your organisations vision including how to develop and communicate it impactfully, please contact me and visit www.crackerjackvisualthinking.com