Visual thinking: a key element of the people engagement and change process

It’s been a busy few months for Crackerjack Visual Thinking since the start of 2016!

Crackerjack’s work has included:

  • Designing and developing hand-drawn animations
  • Designing rich pictures for clients including Westmill Foods
  • Live scribing (graphic recording) for the NHS and Google UK
  • Creating an interactive PDF improvement guide for one of Crackerjack’s key clients

The common theme amongst all this work has been that clients are wanting to really engage people (whether it’s their own team members, their own client’s or their customer’s) and see visualising all or some elements of what they are trying to communicate as key to this engagement.

I see visual thinking as way to enhance people engagement and change initiatives by shortcutting the time it takes people to take in and process important and sometimes complex information. Looking at the ‘Resistance to Change Model’ below, it can been seen that ‘understanding the change’ is a vital part of people being able to move towards ‘new beginnings’:

Resistance to Change.png

So, if you are wanting to engage people or introduce a change in your organisation, think about how you can visualise the important information you need your people to understand. And don’t forget, you can also encourage your people to visualise how they feel and what they do and don’t understand about the change.

Things you could do include:

  • Creating a one page image of what the future will look like…
  • Create an ideas and thoughts wall where people can draw or write their feedback, thinking and ideas about the change…
  • Create a board game that helps people understand the journey they will be going on…
  • Capture the conversations as they happen in meetings about the change as visual notes and encourage people to photograph them with their smartphones as an immediate easy to understand record of the event…

For more ideas and support with using visual thinking approaches in your organisation, feel free to contact us, call us on 0775 282 6227 or visit our website at

John Ashton
Crackerjack Visual Thinking

Published by John Ashton

I work with you and your people to create images that start a conversation in your organisation. If you are an organisation going through change, starting something new or simply wanting to engage people with your idea or story, I can help. Using a combination of people development techniques, visual thinking approaches and graphic facilitation skills, I help organisations and individuals discuss, explore and visualise their thinking – increasing understanding, learning and collaboration in an increasingly complex and fast-changing world. So, if your organisation is going through change, starting something new or simply wanting to engage people with your story, please contact me using the contact details above or visit to find out more.

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