Crackerjack Visual Thinking has been working with the UK’s Institute of Quarrying (IQ) to create two rich pictures detailing the Lifecycle of a Quarry and the Quarrying process.

Sarah Fry, Business Development and Communications Manager at IQ explains more:

We wanted to show how quarrying impacts the environment in its day to day operations throughout the total lifecycle of the site as well as show the full range of career opportunities the industry offers.

The rich pictures had to be graphics that could take highly complex geological, engineering and business processes and present them in a way that anyone could understand and hopefully be inspired by. That was our brief to John Ashton at CrackerJack.

John then worked closely with us and our members to map the key process and information areas relevant to the messages we wanted to convey. Part of the process involved spending time onsite at a quarry so John really took the task on to understand our world.

John’s attention to detail shows in the resulting two graphics that have been extremely well received and we feel that together we have created a couple of assets that will work hard for us for a long long time.”

Here are the rich pictures created for the IQ (click to view full size versions):

IQ Process Small

IQ Lifecycle Small

To find out more about rich pictures and how they could communicate key messages and ideas for your organisation in an engaging and impactful way, please CONTACT US to discuss your requirements.

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