Pleased to be able to share this feedback from Sarah Fry of the Institute of Quarrying (IQ) about the long-term value she has received from a graphic recording Crackerjack created back in 2015:
“In 2015 when we were planning our conference, we wanted to do something different. Something that delegates would remember and something that we could use after the delegates had all gone. We found Crackerjack and loved Johns engaging style of capturing concepts and ideas in a visually engaging way and knew this would give us what we were looking for.
During the conference John was an integral part of the event. Live drawing became a feature of the conference and the resulting 3m x 1m landscape was a colourful representation of the key points made that industry should focus on.
Afterwards with the landscape duly scanned into a digital image, we could easily share the conference outputs with delegates and our wider audiences. It was immediately used on social and during 2016 was integrated into other marketing and communication activities. Because the design was adaptable, we could use the graphic in full or in sections to focus on key points we wanted to talk about.
Fast forward to the end of 2017. We were having a tidy up in the office and found the original landscape drawing John created at our 2015 conference. The digital version had worked hard for us but there was still something exciting about seeing the original artwork again. Too good to simply discard and the concepts and issues captured are still relevant to the industry so we decided to get it framed to hang in our meeting room.
Due to its size we had to cut it into 3 different frames. It certainly makes an impact! The graphic is still a great talking point and a valuable device that helps us to engage our members and other visitors about what IQ is all about and how we support the quarrying industry.”
Crackerjack Visual Thinking has been working with the UK’s Institute of Quarrying (IQ) to create two rich pictures detailing the Lifecycle of a Quarry and the Quarrying process.
Sarah Fry, Business Development and Communications Manager at IQ explains more:
“We wanted to show how quarrying impacts the environment in its day to day operations throughout the total lifecycle of the site as well as show the full range of career opportunities the industry offers.
The rich pictures had to be graphics that could take highly complex geological, engineering and business processes and present them in a way that anyone could understand and hopefully be inspired by. That was our brief to John Ashton at CrackerJack.
John then worked closely with us and our members to map the key process and information areas relevant to the messages we wanted to convey. Part of the process involved spending time onsite at a quarry so John really took the task on to understand our world.
John’s attention to detail shows in the resulting two graphics that have been extremely well received and we feel that together we have created a couple of assets that will work hard for us for a long long time.”
Here are the rich pictures created for the IQ (click to view full size versions):
To find out more about rich pictures and how they could communicate key messages and ideas for your organisation in an engaging and impactful way, please CONTACT US to discuss your requirements.
I recently visited Tarmac’s Tunstead Quarry in Derbyshire as part of my research and preparation for developing two rich pictures for the Institute of Quarrying (IoQ). As well as facilitating a visual mapping session with representatives from Tarmac and the IoQ, I was also lucky enough to be taken on a tour of the quarry itself. Here’s a few pics from my visit:
Thanks to Viv Russell from Tarmac and Sarah Fry and Manisha Morar from the IoQ for organising the day!
To find out more about how rich pictures can help communicate information and engage people, pleaseCONTACT US.
Director – Crackerjack Visual Thinking
We’re very pleased to share that the Institute of Quarrying (IQ) have asked us to create two rich pictures to engage people in the world of quarrying. The rich pictures will visualise the life-cycle of a quarry and the processes and job roles involved in quarrying.
The rich pictures will used for a variety of purposes including induction, training, communications and awareness raining activity.