How a #graphicrecording created in 2015 continues to provide on-going value for the Institute of Quarrying (IQ) today…

Pleased to be able to share this feedback from Sarah Fry of the Institute of Quarrying (IQ) about the long-term value she has received from a graphic recording Crackerjack created  back in 2015:

In 2015 when we were planning our conference, we wanted to do something different.  Something that delegates would remember and something that we could use after the delegates had all gone.  We found Crackerjack and loved Johns engaging style of capturing concepts and ideas in a visually engaging way and knew this would give us what we were looking for.

During the conference John was an integral part of the event.  Live drawing became a feature of the conference and the resulting 3m x 1m landscape was a colourful representation of the key points made that industry should focus on.

John Ashton graphic recording

Afterwards with the landscape duly scanned into a digital image, we could easily share the conference outputs with delegates and our wider audiences.  It was immediately used on social and during 2016 was integrated into other marketing and communication activities.  Because the design was adaptable, we could use the graphic in full or in sections to focus on key points we wanted to talk about.

Fast forward to the end of 2017.  We were having a tidy up in the office and found the original landscape drawing John created at our 2015 conference.  The digital version had worked hard for us but there was still something exciting about seeing the original artwork again.  Too good to simply discard and the concepts and issues captured are still relevant to the industry so we decided to get it framed to hang in our meeting room.

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Due to its size we had to cut it into 3 different frames.  It certainly makes an impact!  The graphic is still a great talking point and a valuable device that helps us to engage our members and other visitors about what IQ is all about and how we support the quarrying industry.”

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