Engage your customers during the sales process with a Rich Picture

Over the last couple of years, Crackerjack Visual Thinking has been working with clients to support their sales processes by creating bespoke rich pictures showing how their products and services align with their existing and potential customers needs.

Rich pictures help customers ‘see’ how our clients products and services fit into their customers world (with its complexity, challenges and opportunities) and will help them achieve their aims and objectives. This results in:

  • Customers understanding how my clients products and services will benefit their business.
  • More effective conversations between my clients and their customers due to having a rich picture image to talk through and explore together.
  • Customers appreciating the investment and time my clients have taken in preparing the bespoke rich picture for the sales meeting. It demonstrates my clients commitment to wanting to understand their customers needs on a deeper level.

Following successful sales outcomes with their customers, the multiple benefits of rich pictures during the sales process have led clients to adapt this visual thinking approach into their sales processes. We look forward to continuing to support them in achieving successful sales over the coming years.

John Ashton – Crackerjack Visual Thinking

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How rich picture’s help engage people during onboarding

Based on my previous experience in L&D (working for Boots the Chemists and The Nottingham Building Society), one of the crucial elements of engaging people during onboarding is providing them with a sense of purpose and place in the organisation.

We can help people have a sense of purpose and place by:

  • Helping them have direct line of sight from their role to the customer.
  • Understanding how their role ‘fits’ into the organisation.
  • Understanding the impact of the organisation on the wider world (including environmental impact).
  • Getting a sense of the culture/values/ethos of the organisation they have joined.

It’s a lot to cover!

Throughout my career (both as an employee being onboarded myself and as an L&D manager doing the same for others), the most effective tool for growing understanding, driving discussion and generating insightful questions about an organisation has been (in my opinion) the effective use of rich pictures as part of the onboarding process. So much so in fact that I now spend most of my time creating these for organisations!

Nursing and Midwifery at NUH Rich Picture
Nursing and Midwifery at NUH Rich Picture

Rich pictures are images that share complex organisational stories and messages in easy to understand and impactful ways. They can be static images or evolving images that build to create a complete story over the course of the onboarding process.

Used standalone or as part of planned onboarding and induction programme, rich pictures can be shared on-line or in print formats including posters, murals, large format displays and interactive business games.

Rich pictures can be shared before an employee joins an organisation as a pre-orientation tool or during the onboarding process itself once they have joined the organisation.

RICH PICTURES ARE ALSO IDEAL FOR VISUALISING, COMMUNICATING AND ENGAGING PEOPLE WITH THE FOLLOWING SUBJECTS:

  • Organisational / Business Vision
  • Organisational / Business Strategy
  • Culture and Values
  • Transformation and Change
  • Health & Safety and Regulatory Compliance

I’m very happy to have a further conversation about the use of rich pictures in the onboarding process if that would be helpful. Feel free to contact me or visit www.crackerjackvisualthinking.com to find out more about our work.

John

Quick Guide to identifying the right Visual Thinking solution for your business needs

A quick post to share our Quick Guide to identifying the right visual thinking solution for your business needs. Hope you find it helpful!

Use our QUICK GUIDE below to identify the right visual thinking solutions for your needs…

THE SUBJECT YOU WANT TO VISUALISE, COMMUNICATE AND ENGAGE PEOPLE WITH…CLICK ON THE LINKS TO LEARN OUT MORE ABOUT OUR VISUAL THINKING SOLUTIONS…
Organisational / Business Vision >Rich PictureS | WHITEBOARD ANIMATIONS
Organisational / Business Strategy >Rich PictureS | WHITEBOARD ANIMATIONS
Culture and Values >Rich PictureS | WHITEBOARD ANIMATIONS
Transformation and Change >Rich PictureS | WHITEBOARD ANIMATIONS
Customer Engagement and Sales Presentations / Pitches >Rich PictureS | WHITEBOARD ANIMATIONS
Induction and Onboarding >Rich PictureS | WHITEBOARD ANIMATIONS
Health & Safety and Regulatory Compliance >Rich PictureS | WHITEBOARD ANIMATIONS
Meetings, Events and Conferences >LIVE SCRIBING | GRAPHIC RECORDING | VISUAL FACILITATION | GRAPHIC FACILITATION
People Development >PERSONAL VISIONS | Rich PictureS
Leadership Development >PERSONAL VISIONS | Rich PictureS
Visual Thinking Skills Development >SCRIBBLE LAB™ TRAINING

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Whiteboard Animation – 1 minute overview

STORIES SHARED…

Whiteboard animation is ideal for bringing extra energy and impact to communicating ideas and stories to your people.

Eastlight Community Homes Value for Money Whiteboard Animation

Deliberately simple in their approach, yet highly impactful, whiteboard animations build-up stories and guide people around the narrative at a pace that enables understanding and maintains engagement. Voiceovers, music, sound effects and motion add further layers of engagement to the experience.

WHAT THE PROCESS INCLUDES:

  • Scoping session.
  • Storyboarding.
  • An iterative design process.
  • Music and VoiceOver (where required).
  • Full feedback and sense-checking phase with stakeholders and a cross-section of your target audience.

RESULT: You have an impactful animation that be shared across your multi-media channels including websites and social media feeds.

We’d love to talk about your ideas and see if we can help you visualise them!

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Personal Vision Rich Pictures – 1 minute overview

A Personal Vision rich picture illustrates your professional, life or career goals and the journey you need to take to achieve them. Ideal for career changers and those looking to take take the next steps in their personal and professional growth.

IMAGE ABOVE: OVERVIEW OF THE TYPES OF SUBJECTS WE’LL EXPLORE DURING THE CREATION OF YOUR PERSAONL VISION RICH PICTURE.

Building on organisational vision rich pictures (examples shown below), bespoke personal vision rich pictures can be used as a map to help guide you in making the right decisions and choices along your journey and also as a reminder of what you are aiming to achieve.

This can be particuarly helpful during times of change or challenge, when a clear focus on the future and a big picture view is most needed.

The Personal Vision process combines elements of coaching with visual thinking approaches to support you as you plan for your future.

Whether it’s a 1 year vision or a 20 year vision, your personal vision rich picture will be a reference point that travels with you on your journey.

WHAT THE PROCESS INCLUDES:

  • Initial session to agree the scope, focus and duration of the visioning process.
  • Virtual/face to face sessions to explore your professional or life vision.
  • Creation of your personalised vision rich picture.

RESULT: You can see your personal goals and ambitions and have a clear route to achieveing them.

How Personal Visions can increase the success of your Leadership Development programme

The success of your Leadership Development programme is often dependent on helping leaders see how investing time in their development will help them progress towards their professional and life goals.

Visualising the development journey they need to take to achieve their professional and life goals and ambitions can be extremely helpful for a number of reasons including:

A Personal Vision acts as a leadership development compass…

Visualising a leaders personal vision as an image provides them with a quick reference map as they progress along their leadership development journey. It helps them see the skills they need to develop, the relationships they need to build, the decisions they need to make and the behaviours they need to grow. It acts as the leadership development compass to keep them on course.

The process of creating a Personal Vision is as important as the vision image itself!

The very act of creating their personal vision can also be as educational to your leaders as the end vision image itself. Going through the process can reveal new ideas, things they hadn’t thought about, new pathways to their goals – or even completely new leadership opportunities they hadn’t considered before!

How to integrate Personal Visions into your leadership development programme…

The ideal time to help your leaders to create their personal vision is at the beginning of your leadership development programme – as a compass setting exercise. However, creating a personal vision at any point during the development programme will also be beneficial for the reasons described above.

Feel free to use the questions in the image above as a catalyst to help your leaders create their own vision. If you would like some additional help with the process of helping your leaders create their own personal vision, do get in touch using the contact us button below and find out more about our Personal Vision service here.

John Ashton – Crackerjack Visual Thinking

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Organisational Vision Rich Pictures – 1 minute overview

Organisational Vision Rich Pictures increase engagement with your organisations teams, partners and customers and help you share complex stories and messages in easy to understand and impactful ways.

A Crackerjack rich picture

Used standalone or as part of planned communication and engagement initiative, rich pictures can be shared on-line or in print formats including posters, murals, large format displays and interactive business games.

The rich picture process includes:

  • Scoping sessions.
  • An iterative design process.
  • Full feedback and sense-checking phase with stakeholders and a cross-section of your target audience.

RESULT: Teams, partners and customers are engaged with your organisations vision.

We’d love to talk about your ideas and see if we can help you visualise them!

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Are you a career changer? You need to have vision…

Changing career successfully requires planning and forethought. Having a clear vision of what you want to achieve and how you can get there is vital.

Your Personal Vision acts as a map and career compass…

Visualising your vision as an image provides you with a quick reference map as you progress along your journey towards your new career. It helps you see the skills you need to develop, the relationships you need to build, the decisions you need to make and the behaviours you need to grow. It acts as the career compass to keep you on course.

The process of creating your vision is as important as the vision image itself!

The very act of creating your personal vision can also be as educational as the end vision image itself. Going through the process can reveal new ideas, things you hadn’t thought about, new pathways to your career – or even completely new career opportunities you hadn’t considered before!

Now’s the time to create your career change Personal Vision

So, if you haven’t already, now’s the time to create your own personal vision ready to guide you you on your career change journey. Feel free to use the template in the image above and create your own vision. If you would like some additional help with the process of creating your personal vision, do get in touch using the contact us button below and find out more about our Personal Vision service here.

John Ashton – Crackerjack Visual Thinking

We’d love to talk about your ideas and see if we can help you visualise them!

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Creating your Personal Vision – a new service from Crackerjack Visual Thinking to help you map out your professional and life goals and help keep you on track

Having a clear idea of where you’re heading in life (both professionally and personally) enables you to make the right decisions and choices along your journey towards your goals and ambitions. Having a map ensures you keep on track!

I’m very pleased to share with you that Crackerjack Visual Thinking is now offering its new ‘Create your Personal Vision’ service to those people looking to map out their own (or their teams) goals and ambitions and understand the steps they need to take to achieve them. Find out more about the new service below and feel free to contact me to learn more about the benefits of creating your Personal Vision.

John Ashton – Crackerjack Visual Thinking

AMBITIONS REALISED…

We work with you to create your professional or life vision (or combination of the two) as a rich picture. This illustrates your professional or life goals and the journey you need to take to achieve them.

IMAGE ABOVE: OVERVIEW OF THE TYPES OF SUBJECTS WE’LL EXPLORE DURING THE CREATION OF YOUR PERSONAL VISION RICH PICTURE.

Building on our tried and tested approach to creating organisational vision rich pictures (examples shown below), your bespoke personal vison rich picture can be used as a map to help guide you in making the right decisions and choices along your journey and also as a reminder of what you are aiming to achieve.

This can be particuarly helpful during times of change or challenge, when a clear focus on the future and a big picture view is most needed.

Combining elements of coaching with our visual thinking approach enables us to support you as you plan for your future.

Whether it’s a 1 year vision or a 20 year vision, your personal vision rich picture will be a reference point that travels with you on your journey.

We are happy to work with you to update your personal vision rich picture on a regular or ad-hoc basis to ensure your personal vision continues to guide you towards your goals.

WHAT’S INCLUDED:

  • Initial session to agree the scope, focus and duration of the visioning process.
  • Virtual/face to face sessions to explore your professional or life vision.
  • Creation of your personalised vision rich picture.

RESULT: You can see your personal goals and ambitions and have a clear route to achieveing them.

We’d love to talk about your ideas and see if we can help you visualise them!

Click on the button below and let’s start a conversation…

CONTACT US