David Hubbard | Managing Director | ValueLicensing
“ValueLicensing wanted to find an effective way to communicate our vision and strategy to everyone within our business, in manner that would be both memorable and unambiguous. We reached out to John to see if he could help us visualise both this and key business messages to existing and new employees.
John’s approach was to work closely with the directors and senior management team to understand who we are, what we do and why we do it. John facilitated a number of workshops during which he spent time listening and contributing to the sessions to allow him draft the first visualisation of the company strategy.
The artwork produced was excellent and John was more than happy to make tweaks until we were happy with the finished product. The visualisation was communicated to the business and was received with positive feedback from across the team and we have referred his work to other organisations.
John’s approach, professionalism, and quality of work are excellent and I personally recommend John and ‘Crackerjack Visual Thinking’ to anyone looking for ways to communicate more effectively across the business. Thank you John.”
Crackerjack Visual Thinking is pleased to share that we’ll be working with Dassault Systemes on a new visualisation project involving live real time development of a visual to aid communication between Dassault and a key client.
We’ll be creating the visual using Affinity Designer on an iPad Pro to enable quick development of ideas and sharing of the visual as it’s created.
We’re very pleased to be able share this feedback from Steve Walton, Associate Director for Strategic Consultancy at AECOM Transportation (EMIA) in relation to 2019 Business Plan rich picture Crackerjack created earlier this year:
“Back in September 2018 AECOM’s Strategic Consultancy needed a way to visualise what we do. We wanted to find some way of explaining/demonstrating what we do, and more importantly – why we do it, to any new members of our team, whether that be Graduates, or Apprentices or even more experienced personnel coming to work for us for the first time. Business process, whilst key to growth and success, is not always the most exciting of topics to learn or be told, even when you are actively supporting progress. However we felt that something a little more dynamic was required to maximise inclusion and understanding in what we do. So we worked with John and came up with a way of selling the story of what we do and why, but in a more engaging and interesting way.
The idea behind our graphic was simple enough. It was to tell a story. The story was developed so that it aligned with the corporate objectives, and the tools we have available to us. The story forms a roadmap, explaining who we are as a team, what we are trying to achieve, our vison, our values and our clients – both current and future. The graphic provides us with the ability to demonstrate what we do, why we do it, who we do it for and the value it provides to AECOM. It helps people who maybe have not been in the business long, or even visitors to our team visualise the journey we take every day.
John’s creativity to be able to visualise process and objective was critical here. John has an ability to see things which we sometimes cant, but which are always there. His approach was not one of direction, but simply to bring our story to life through his artwork. John’s work has been recognised by the wider business, and I believe this could be the start of a positive collaboration between AECOM and Crackerjack Visual Thinking.”
To find out more about our work, please CONTACT US.
Crackerjack is looking forward to beginning work tomorrow on creating a rich picture for the Office of the Police and Crime Commisioner for Norfolk (OPCCN).
The rich picture will visualise the story of the OPCCN and the role it plays in the Norfolk community. The target audience for the rich picture is broad and includes the public and key stakeholders in the work of the OPCCN.
We hope to share the final rich picture with you in a few weeks time.
To find out how Crackerjack can help you visualise your ideas, please CONTACT US.
Very pleased to be able to share feedback we’ve received from Mark Lindsay, Assistant Director of Strategy, Manchester University NHS Foundation Trust, in relation to the ‘Transforming Care for the Future’ rich picture we created for use across the organisation:
“John from Crackerjack Visual Thinking was commissioned to create a rich picture depicting our strategy. In doing so he engaged with the team, not only offering suggestions, but importantly he listened to what we felt was important. He then seamlessly weaved this into the working document in a very timely manner.
He was very quick to respond and worked flexibly in terms of time and method of communication. We found that most of the work could be carried out over the telephone or email, but when we requested that he visit us, John didn’t hesitate to make the long journey.
He was happy to amend the work until we were completely satisfied with the result – which we were. If you are looking to depict your message through a rich picture, then John comes highly recommended!”
Crackerjack is working with Rolls Royce at their Derby HQ to help them communicate their future approach to project and programme management.
Crackerjack spent a day with the Rolls Royce ‘Civils’ Project Management (PM) team learning about their new project management operating model and translating this into a one-page visual overview for on-going engagement and communication activities.
The visual was hand-drawn on an iPad which enabled ideas and design sketches to be shared in real-time to onsite and offsite members of the team for discussion and iteration on the day of our visit.
The finalised visual was then used immediately to drive discussion about future ways of working across the PM teams and is due to play a large role in an PM team conference this week.
To find out more about how we can help you draw out your brilliant ideas, please…
Pleased to be able to share this feedback from Sarah Fry of the Institute of Quarrying (IQ) about the long-term value she has received from a graphic recording Crackerjack created back in 2015:
“In 2015 when we were planning our conference, we wanted to do something different. Something that delegates would remember and something that we could use after the delegates had all gone. We found Crackerjack and loved Johns engaging style of capturing concepts and ideas in a visually engaging way and knew this would give us what we were looking for.
During the conference John was an integral part of the event. Live drawing became a feature of the conference and the resulting 3m x 1m landscape was a colourful representation of the key points made that industry should focus on.
Afterwards with the landscape duly scanned into a digital image, we could easily share the conference outputs with delegates and our wider audiences. It was immediately used on social and during 2016 was integrated into other marketing and communication activities. Because the design was adaptable, we could use the graphic in full or in sections to focus on key points we wanted to talk about.
Fast forward to the end of 2017. We were having a tidy up in the office and found the original landscape drawing John created at our 2015 conference. The digital version had worked hard for us but there was still something exciting about seeing the original artwork again. Too good to simply discard and the concepts and issues captured are still relevant to the industry so we decided to get it framed to hang in our meeting room.
Due to its size we had to cut it into 3 different frames. It certainly makes an impact! The graphic is still a great talking point and a valuable device that helps us to engage our members and other visitors about what IQ is all about and how we support the quarrying industry.”