Latest client feedback re: ‘Our Strategy 2021-2026’ rich picture created for Oxford University Hospitals NHS Foundation Trust

“Good Morning John,

I hope you are well, apologies for the delay in sending this over, having now distributed the image you created for us to represent our NMAHP journey to excellence using our new 2021 – 2026 strategy I am delighted to say the feedback  I have received from colleagues has been very positive indeed.

As per the original brief to create a pictorial reference / image for the strategy you have truly delivered!

Colleagues have commented that this piece of work has helped them to simply explain and discuss our combined aims and objectives to continue to support our People our Patients and our Populations.

On a personal note I have enjoyed working with you on this process as you know it has been a key objective to deliver this for Sam our Chief Nurse and the Trust and I believe we have succeeded!.

Thanks again John / Crackerjack I am sure we will work together again soon.

Kind regards,


Mark Britton | Business Manager | CNO
Oxford University Hospitals NHS Foundation Trust

Click on the image above to view full size version

As the UK ‘unlocks’, it’s more important than ever to communicate a clear vision for your business

As the countries of the UK emerge from the latest lockdown and progress through their COVID roadmaps, many businesses are opening up for the first time in months and/or having to adapt to how their customers want to do business now that they are used to working in a virtual, working from home, socially distanced, culturally changed (?) world.

The key question for me is how many of those businesses have taken the time to review their business vision (which maps out the fundamental way in which they operate and details what they are striving to achieve)?

It’s easy to understand why, in the scramble to get income flowing again, many businesses will not take even an hour to review their vision. But they could well be missing out on identifying fundamental issues that could eventually lead to their businesses being uncompetitive in the new post-pandemic world.

Realising that you are targeting the wrong customers, using the wrong channels to deliver products or services and using physical office/shop space in an inefficient way are examples of how taking the time to review your business vision can help guard against running your business in the same way as normal – when the ‘old normal’ potentially no longer exists!

So please, take time to review your vision and make sure it is fit for the future (and not the future as you saw it 18 months ago).

All the best,

Crackerjack Visual Thinking

If you would like to discuss your organisations vision including how to develop and communicate it impactfully, please contact me and visit

Your Life Story Pictures™ – A creative new way to tell your own or someone else’s life story!

A person’s life is a rich tapestry of events, influences, emotions and experiences that create a unique story. No one person’s story is the same as another.

Capturing this story visually creates a unique artistic record of person’s life journey and can be an ideal gift to:

  • Celebrate a life event
  • Reward achievements
  • Help commemorate a colleague, friend or loved-one

Over at our new sister site Your Life Story Pictures™, you can find out more about how I create rich detailed pictures of people’s life stories using techniques I’ve developed over the last 12 years working here at

Feel free to contact me to find out more about this exciting new service from Your Life Story Pictures™.

All the best,


John Ashton – Founder of Crackerjack Visual Thinking and Your Life Story Pictures™

Achieving your organisation’s Vision: Develop your Organisation

In this blog episode, I talk about the importance of alining your systems, processes and organisational behaviours with your Vision to deliver a great customer experience and build trust in your organisation.

To discuss achieving your organisations vision in more detail, please do get in touch using the options below.

Get in touch…

Phone: +44 (0)115 6483381

Achieving your organisation’s Vision: Develop your People

In this blog episode, I talk about how aligning the skills, knowledge and behaviours of your people to your Vision is vital in enabling your Vision to be achieved.

To discuss achieving your organisations vision in more detail, please do get in touch using the options below.

Get in touch…

Phone: +44 (0)115 6483381

Achieving your organisation’s Vision: Develop your Vision

In this blog episode, I talk about how visualising your organisations Vision can improve communication, understanding and business performance.

To discuss achieving your organisations vision in more detail, please do get in touch using the options below.

Get in touch…

Phone: +44 (0)115 6483381

Achieving your organisation’s Vision: A joined-up approach is vital!

Having a Vision and then successfully achieving it requires a coordinated approach focusing on three key activities: Communicating, Enabling and Embedding. In this blog episode, I share my thoughts on the importance ensuring you have a joined-up approach to these key activities (and what can happen if you don’t!):

To discuss achieving your organisations vision in more detail, please do get in touch using the options below.

Get in touch…

Phone: +44 (0)115 6483381

Latest testimonial for Crackerjack Visual Thinking

“I worked alongside John when we were both supporting the Planning Organisation within Rolls Royce with their transformation programme.

John has a fantastic ability to help teams articulate a vision and really draw out of the organisation what it is they are trying to achieve through listening to the conversations, and honing in on what really matters.

John has the unique ability to come up with something that the organisation can get behind and translate this into easy to digest, clear and simple visuals.

These are more than just a set of pictures though, they are a great tool to help build the narrative around the need for change, support the communications messaging and storytelling and give colleagues and businesses something that they can easily understand.

Louise Bull | Communications Director

Keep calm and focus on your vision

Before I continue, I recognise and acknowledge that the current Coronavirus situation is really tough for many many people and livelihoods and jobs are at risk (putting aside the obvious health implications of the virus). I therefore write this post with that in mind and in the genuine belief that focusing on the future can provide some potential help during these difficult times.

It’s natural and a necessity for people and organisations to be responding tactically at this time to ensure their businesses are able to operate in some way, shape or form during this pandemic. Completely understandable and a requirement of any responsible business.

However, it can be easy for business owners to take their eyes off the long term vision of their business (I know I’ve done it!). It’s also easy to forget to learn from the current situation – there are many valuable lessons learnt already and to be learnt over the coming weeks. So here are some ideas I offer to help:

  • Take time at the end of each day to think about:
    • What went well and what could have gone better?
    • What processes could I change to make things work more smoothly?
    • How could technology help me do things more efficiently?
    • Are there any opportunities to use tech’ to help me work even more collaboratively with my team and customers (remotely/virtually)?
    • Has working from home/remotely actually improved mine/my teams productivity and effectiveness?
  • Every few days set aside time to think about:
    • Is there anything I’ve learnt over the last few days that would fundamentally change my long-term vision for my business?
    • Is there anything I’ve learnt over the last few days which will help make my business more resilient in the future?
    • Are there any new opportunities I’ve identified for the business which I can plan for or take action now to achieve?

Taking the time to think about and act on the above will pay dividends for your business both now and after this situation comes to an end. You may even find that your vision for your business alters to a greater or lesser degree due to what we’re all experiencing at the moment. But it will need you to ‘look up not down’ during these tough times.

Good luck and as always if Crackerjack can be of help do contact us.

All the best,