Very pleased to be able to share feedback we’ve received from Mark Lindsay, Assistant Director of Strategy, Manchester University NHS Foundation Trust, in relation to the ‘Transforming Care for the Future’ rich picture we created for use across the organisation:
“John from Crackerjack Visual Thinking was commissioned to create a rich picture depicting our strategy. In doing so he engaged with the team, not only offering suggestions, but importantly he listened to what we felt was important. He then seamlessly weaved this into the working document in a very timely manner.
He was very quick to respond and worked flexibly in terms of time and method of communication. We found that most of the work could be carried out over the telephone or email, but when we requested that he visit us, John didn’t hesitate to make the long journey.
He was happy to amend the work until we were completely satisfied with the result – which we were. If you are looking to depict your message through a rich picture, then John comes highly recommended!”
Crackerjack is working with Rolls Royce at their Derby HQ to help them communicate their future approach to project and programme management.
Crackerjack spent a day with the Rolls Royce ‘Civils’ Project Management (PM) team learning about their new project management operating model and translating this into a one-page visual overview for on-going engagement and communication activities.
The visual was hand-drawn on an iPad which enabled ideas and design sketches to be shared in real-time to onsite and offsite members of the team for discussion and iteration on the day of our visit.
The finalised visual was then used immediately to drive discussion about future ways of working across the PM teams and is due to play a large role in an PM team conference this week.
To find out more about how we can help you draw out your brilliant ideas, please…
Pleased to be able to share this feedback from Sarah Fry of the Institute of Quarrying (IQ) about the long-term value she has received from a graphic recording Crackerjack created back in 2015:
“In 2015 when we were planning our conference, we wanted to do something different. Something that delegates would remember and something that we could use after the delegates had all gone. We found Crackerjack and loved Johns engaging style of capturing concepts and ideas in a visually engaging way and knew this would give us what we were looking for.
During the conference John was an integral part of the event. Live drawing became a feature of the conference and the resulting 3m x 1m landscape was a colourful representation of the key points made that industry should focus on.
Afterwards with the landscape duly scanned into a digital image, we could easily share the conference outputs with delegates and our wider audiences. It was immediately used on social and during 2016 was integrated into other marketing and communication activities. Because the design was adaptable, we could use the graphic in full or in sections to focus on key points we wanted to talk about.
Fast forward to the end of 2017. We were having a tidy up in the office and found the original landscape drawing John created at our 2015 conference. The digital version had worked hard for us but there was still something exciting about seeing the original artwork again. Too good to simply discard and the concepts and issues captured are still relevant to the industry so we decided to get it framed to hang in our meeting room.
Due to its size we had to cut it into 3 different frames. It certainly makes an impact! The graphic is still a great talking point and a valuable device that helps us to engage our members and other visitors about what IQ is all about and how we support the quarrying industry.”
Crackerjack recently spent some time with Oxford Medical Illustration (@OMINHS) to develop six short videos for Oxford Patient Safety featuring our hand-drawn animations on the theme of ensuring elderly patients receive good hydration throughout their time in care and rehabilitation.
The benefits of good hydration are well researched and documented and the video provides an overview of the key ways in which patient hydration can be encouraged and integrated into patients daily care routines.
Hand-drawn animation provides another method of reinforcing key messages in a way that is memorable and engages the audience. To find out more, please CONTACT US.
Crackerjack is very much looking forward to graphic recording at tomorrow’s (20/6/18) Rubik’s Cube of Childhood Brain Injury conference for the Children’s Trust at the Royal Society of Medicine in London.
Here’s a little visual I created for them in advance of the event:
To find out more about how we can help you create a lasting visual memory of your next event, please CONTACT US.
Really enjoyed designing and facilitating an event for Travis Perkins PLC yesterday. The outputs from the event will be used for a variety of purposes including helping me design a rich picture showing the benefits to internal and external customers of a new system being launched in the coming months.
This has been a really collaborative piece of work so far and I’ve enjoyed working with my client to develop yesterdays session and plan for the next steps of our work together.
Today I’m off to spend 1 hour with the Chief Information Officer (CIO) of Interflora’s owner FTD Companies. In that hour I’ll be capturing his vision for the companies global IT strategy using the trusty visual thinking tools of pens and paper. Ironic given that it’s an IT strategy!
This is the exciting part of many of my projects: the initial design stage.
I’ve met with my client, understood what they want to communicate and who they want to engage with through the finalised rich picture I will produce. Now it’s time to turn the initial idea into the finished product!