Crackerjack Visual Thinking has been working with the UK’s Institute of Quarrying (IQ) to create two rich pictures detailing the Lifecycle of a Quarry and the Quarrying process.
Sarah Fry, Business Development and Communications Manager at IQ explains more:
“We wanted to show how quarrying impacts the environment in its day to day operations throughout the total lifecycle of the site as well as show the full range of career opportunities the industry offers.
The rich pictures had to be graphics that could take highly complex geological, engineering and business processes and present them in a way that anyone could understand and hopefully be inspired by. That was our brief to John Ashton at CrackerJack.
John then worked closely with us and our members to map the key process and information areas relevant to the messages we wanted to convey. Part of the process involved spending time onsite at a quarry so John really took the task on to understand our world.
John’s attention to detail shows in the resulting two graphics that have been extremely well received and we feel that together we have created a couple of assets that will work hard for us for a long long time.”
Here are the rich pictures created for the IQ (click to view full size versions):
To find out more about rich pictures and how they could communicate key messages and ideas for your organisation in an engaging and impactful way, please CONTACT US to discuss your requirements.
I recently visited Tarmac’s Tunstead Quarry in Derbyshire as part of my research and preparation for developing two rich pictures for the Institute of Quarrying (IoQ). As well as facilitating a visual mapping session with representatives from Tarmac and the IoQ, I was also lucky enough to be taken on a tour of the quarry itself. Here’s a few pics from my visit:
Thanks to Viv Russell from Tarmac and Sarah Fry and Manisha Morar from the IoQ for organising the day!
To find out more about how rich pictures can help communicate information and engage people, pleaseCONTACT US.
Director – Crackerjack Visual Thinking
We’re very pleased to share that the Institute of Quarrying (IQ) have asked us to create two rich pictures to engage people in the world of quarrying. The rich pictures will visualise the life-cycle of a quarry and the processes and job roles involved in quarrying.
The rich pictures will used for a variety of purposes including induction, training, communications and awareness raining activity.
Great to see that elements of a graphic recording Crackerjack created at last years Institute of Quarrying (IoQ) Conference are being re-used by the IoQ on their stand at this years Hillhead 2016 Event (the biggest Quarrying, Construction and Recycling event of its kind in the world).
Being able to re-use elements of a graphic recording for various purposes further increases the return on investment organisations receive from working with visual thinking partners such as Crackerjack Visual Thinking.