Recently, Crackerjack Visual Thinking has been working with the Institute of Asphalt Technology (IAT) to visualise their new 5 year vision. The aim of the project was to create a rich picture that engages, informs and drives conversation about the IATs new vision amongst its members, other institutes and the wider industry. To create the rich picture (shown above), we used the following process:
STEP 1: We reviewed a written version of the vision consisting of a number of bullet points against each of the key elements of the new vision. We then asked clarifying questions to ensure we fully understood the new vision and how it would be used by the IAT.
STEP 2: We created an initial version of the vision rich picture and then worked closely with key stakeholders from the IAT (including its President Geraldine Walsh) to further develop the graphic.
STEP 3: The IAT vision rich picture was then shared with the IAT Executive Committee for approval. We were very pleased to hear that the committee were extremely positive in their comments about the rich picture and only minor amendments were required before the rich picture was officially signed-off.
STEP 4: The new IAT vision rich picture was launched at the IATs 50th Anniversary Conference which took place in June 2016. Crackerjack also provided live-scribing/graphic recording on the day of the conference to capture key themes and outputs from the event as they happened:
The IAT vision rich picture will now be shared both electronically and in printed format in IAT publications. It will form the basis of discussions about what the IAT does, what the result of its strategy will be and the impact this will have in the wider world.
After the conference Geraldine Walsh, President of the IAT provided the following feedback:
“John of Crackerjack Visual Thinking was employed by the Institute of Asphalt Technology to create both a rich picture of our new vision and a graphic recording of our 50thanniversary conference. It is evident from the quality of his work that he has a true talent not only in terms of creating the actual artwork itself but also in terms of listening, understanding and interpreting our requirements. His work is outstanding on many levels. Never before have I received such positive commentary on any project. Thank you John – it was a pleasure to work with you.”
We were extremely pleased to have this testimonial from Geraldine about our work.