Here’s a visual thinking approach to checking the logic and clarity of your organisations business model:

1. Print off a copy (as big as possible) of @AlexOsterwalders Business Model Canvas from the Business Model Generation website. This will give you a great framework in which to visualise your thinking about your business model.

bm canvas

2. Use minimal words and lots of pictures to complete the canvas in a maximum of 5 minutes.

3. Now ask yourself the following questions:

  • Did I manage to draw my business model in 5 minutes?
    • If not, why not? Is it too complex and/or does your business model lack clarity?
  • Now I’ve drawn my business model, can I see anything I’d like to change about it?
    • Could anything be done more efficiently?
    • Could anything be done by a third party more effectively?
    • Are there any opportunities I’m missing with my current business model?
  • Would other people be able to understand my business model using only this sketch?
    • If not, why not? Is it too complex and/or does your business model lack clarity?

Visit www.crackerjackvisualthinking.com and www.crackerjackbizstartup.com to learn more about how visual thinking can be used to help you think differently about your business.