Focus groups continue to be a valuable source of insight for organisations wanting to learn deeper insights into their past, present and future customers needs.

Whether it’s a retailer wanting to learn more about how customers will react to a new product or a pharma company wanting to understand how their products can better help patients, a focus group remains one of the key insight tools available to organisations.

One way in which the key conversations, ideas and insights coming out of a focus group session can be captured is by having a graphic recording created during the session itself. This large scale visual is created by a graphic recorder live in real-time on a large sheet of paper (circa 2.5m wide and 1.5m deep) using words, images and other visual thinking techniques. The example below is not from a focus group session (they tend to be confidential!), but gives you an idea of what a graphic recorder can produce during an event:

OUH 12th Dec 2016 Graphic Recording

The benefits of using graphic recording to capture the outputs from a focus group session are:

To find out more about graphic recording and how it could benefit you in your next focus group session, please contact us here at Crackerjack Visual Thinking.

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