How visualising the outputs from focus groups is good for the organisation and good for the participants #focusgroup #marketing #insights

Focus groups continue to be a valuable source of insight for organisations wanting to learn deeper insights into their past, present and future customers needs. Whether it’s a retailer wanting to learn more about how customers will react to a new product or a pharma company wanting to understand how their products can better help […]

Putting the jigsaw pieces in place at Sheffield Hallam University #SHU #graphicrecording #visualthinking

I had a great day yesterday creating a live graphic recording to help Sheffield Hallam University’s marketing teams visualise the role they play in delivering their new marketing strategy. The visual used a jigsaw pieces metaphor to show how the teams will work together to achieve this goal. One of the key aims of the visualisation was to highlight […]