How visualising the outputs from focus groups is good for the organisation and good for the participants #focusgroup #marketing #insights

Focus groups continue to be a valuable source of insight for organisations wanting to learn deeper insights into their past, present and future customers needs. Whether it’s a retailer wanting to learn more about how customers will react to a new product or a pharma company wanting to understand how their products can better helpContinue reading “How visualising the outputs from focus groups is good for the organisation and good for the participants #focusgroup #marketing #insights”

Putting the jigsaw pieces in place at Sheffield Hallam University #SHU #graphicrecording #visualthinking

I had a great day yesterday creating a live graphic recording to help Sheffield Hallam University’s marketing teams visualise the role they play in delivering their new marketing strategy. The visual used a jigsaw pieces metaphor to show how the teams will work together to achieve this goal. One of the key aims of the visualisation was to highlightContinue reading “Putting the jigsaw pieces in place at Sheffield Hallam University #SHU #graphicrecording #visualthinking”