Influencing customers final purchasing decisions

When two organisations provide very similar products and services at very similar prices, it is the customers ‘experience’ of the organisation that has the greatest influence on their final purchasing decision.

The customer experience is influenced by many factors that need to work together holistically to provide the best ‘customer experience’ possible. Reviewing whether your business is providing a holistic customer experience is therefore an essential organisational health-check tool. Learn more… #CustomerExperience

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