Can your business tick all the boxes in this SIMPLE business health check?

It can be easy to lose track of the big picture and get lost in the complexity of running your business. To help with this, here’s a simple template I’ve developed to help you check the health of your business. The health check uses the SIMPLE mnemonic to focus on 6 key areas of running a business: […]

Small business owners – do you give yourself time to think about your business?

Small business owners out there – do you give yourself time to think about your business and where it’s going? Do you create the opportunity to step back and think about your business model, your customer experience and how you engage with your people? Do you get other business owners feedback about your business? If […]

Influencing customers final purchasing decisions

When two organisations provide very similar products and services at very similar prices, it is the customers ‘experience’ of the organisation that has the greatest influence on their final purchasing decision. The customer experience is influenced by many factors that need to work together holistically to provide the best ‘customer experience’ possible. Reviewing whether your […]

Can you ‘see’ your customer?

Do people in your organisation really see how their job impacts on the experience of external customers (i.e. the people who buy your products and services)? Or are they so far removed from the front line that the external customer doesn’t figure in their thinking? Does this matter? If you think it does, using a visual […]