I’m currently designing a visual rich picture for a client to use with one of their own key customers. The rich picture is visualising my clients ideas about how their customer can increase sales in a specific category in their UK-wide store network.
Here’s a quick work in progress peek at one very small section of the rich picture:
What’s great from my perspective is that my client really wants to support their customer for both of their mutual benefits (i.e. increasing sales is good for both parties). They want to be a strategic partner and not just simply a ‘supplier’.
And of course, investing in having a one page visual rich picture created to tell their story and share their ideas with their customer helps communicate their thinking so much more quickly and effectively than a report or multi-page powerpoint presentation.