Helping Dassault Systèmes visualise their stories and value proposition
During 2024 I’ve worked with Juha Burtsoff, Sales Executive at Dassault Systèmes, and his colleagues on a number of rich picture projects (which they now refer to as “Crackerjack’s”!).
Juha was kind enough to send over the following feedback about the work we’ve done together:
Hi John,
These “Crackerjack’s” [rich pictures created by Crackerjack] have created alignment and helped me a lot. Thank you!
Benefits are two-fold:
- They have helped to align our own internal storytelling and value proposition crafting.
- For customers, we can deliver more consistent storytelling and value propositioning using the “Crackerjack’s”.
Crackerjack as a format is great for value storytelling. However, equally important is the process to create the story and formulate the “Crackerjack”. Working with you to create our “Crackerjack’s” has helped us to define, agree and crystallise the stories we want to tell both internally and to our customers – which is not always easy without the help of someone to guide the process.
Thanks again,
Juha
It always great to hear about how visual thinking and rich pictures can bring real business benefits for our clients – in this case by helping more clearly share their value proposition both internally and with customers.
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