“We saw a 10% uplift in engagement from just one rich picture”
Really pleased to share the following testimonial from Ali Phillips, Head of Business Change at Exertis UK (one of the UK&I’s largest and fastest growing technology distribution and specialist service providers):
“How do you get an entire organisation to engage with a complex transformation? That was exactly the challenge I faced in my role as Head of Business Change at Exertis.
We had 7 workstreams, over 50 initiatives, and a wide range of impacts across different functions. I wanted to communicate all of that in a way that felt different—something visual and engaging that would help people understand not just the scope of the change, but what it meant for them.
That’s why I chose to go down the rich picture route with Crackerjack.
The response across the business has been so positive, we’re now on our third picture!
What really stood out for me was how valuable the design process became in its own right. We started with a clear brief and a group of stakeholders, but as the creative conversations unfolded, we uncovered areas of our plan that needed a stronger narrative. That sparked some really productive discussions at board level and helped us get better alignment across the leadership team.
Over the course of developing the three pictures, I felt like John from Crackerjack really got to know us as a business. The creative ideas he brings always blow me away—we honestly don’t know how he does it! The details, the storytelling, the little touches that make it feel personal… they all bring the picture to life. And because he’s so open to feedback, many people feel there’s a little piece of them in the final result.
But the value didn’t stop there.
We’ve used the pictures in so many ways—running engagement sessions across the organisation, supporting senior leadership events, and building them into manager toolkits to help cascade our strategic priorities and the cultural shift we’re working towards.
And the impact?
After we launched our transformation picture, we saw a 10% uplift in engagement scores for ‘connection to our purpose’. It also created a real buzz—visitors still comment on it when they see it on the wall, and we even featured it on our press tour!”
#VisualThinking #ChangeLeadership #BusinessTransformation #EmployeeEngagement #InternalComms #StorytellingForBusiness #RichPicture #OrganisationalChange #LeadershipCommunication #crackerjackvisualthinking
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