We knew what service improvement information we wanted to convey. However, we weren’t sure about how to present that information in such a way as to engage our colleagues and enthuse them in relation to our service improvement goals. John Ashton from Crackerjack Visual Thinking listened to our ideas and explored with us the nature of our audience and what would give them an affinity with the ‘Toolkit’. John helped us to bring our ideas to life in the form of an interactive ‘Oxford Quality Improvement Toolkit’, an on-line guide which brings service improvement tools to life. The work was delivered to time frames and exceeded our expectations. We are looking forward to working with John in the future on other projects.